NOVAPEX
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Method

The whole framework,
published.

Most firms describe their method. This is ours, in enough detail that a competent marketing lead could run a rough version without hiring anyone. That is deliberate.

The shape of the problem

Attention enters wide. Revenue leaves narrow. The difference is the work.

Where inquiries leak between attention and revenue A band narrowing from left to right across four stages. Attention enters at full width. At each stage, Capture, Response, Qualification and Close, a portion falls out of the band. What reaches revenue on the right is a fraction of what arrived. CaptureResponseQualificationClose never loggedanswered too latetime on the wrong oneswarm, then undated Attention arriving Revenue
Nothing here is a marketing problem. Every one of these four joints is an operations problem wearing a marketing budget.

The four stages

Examined in this order, every time.

The order matters. Fixing Close while Capture leaks means working harder on fewer inquiries, which feels like progress and is not.

Stage 1

Capture

Does every inquiry get caught, and does anyone know how many arrived?

Inquiries are arriving through routes nobody owns and landing where nobody is accountable. Some are never seen at all, and because the count is unknown, the loss is invisible.

Typically the largest single leak, and the one companies are most certain they do not have.

What the Map examines here

  • Every route an inquiry can take in, and the volume of each
  • Where each route lands, and who owns it by name
  • What happens to an inquiry outside working hours
  • Whether the monthly inquiry count can be produced on demand

Stage 2

Response

How fast is the first reply, and does it move anything forward?

The first reply is slow, or it is fast and empty. Either way the buyer's attention has moved on by the time a real answer arrives, and nothing in the system chases what goes quiet.

Speed decays interest faster than almost anything else in the system, and it is usually the cheapest thing to fix.

What the Map examines here

  • Time from inquiry to first human reply, measured not estimated
  • What the first reply actually contains and what it asks for
  • Whether follow-up runs by system or by memory
  • How many threads went quiet last quarter and were never reopened

Stage 3

Qualification

Do you know who you are talking to before you spend an hour on them?

Every inquiry gets the same treatment, so the good ones wait behind the ones that were never going to buy. Time goes to whoever asked most recently rather than whoever is closest to a decision.

Shows up as a full calendar and a flat pipeline, which is the hardest version of this problem to spot from the inside.

What the Map examines here

  • What is known about a buyer before the first real conversation
  • The written criteria for who gets time, if any exist
  • How often the answer is no, and who is allowed to say it
  • Whether loss reasons are recorded or only remembered

Stage 4

Close

Does a good conversation reliably become a decision?

Conversations end warm and undated. Proposals take days to leave. The buyer's intent was highest on the call and the system took a week to meet it.

The most expensive place to leak, because everything upstream has already been paid for by the time it happens.

What the Map examines here

  • What happens in the hour after a good first conversation
  • Time from agreement in principle to a document in their hands
  • Whether close rate is known by source or only in aggregate
  • The gap between your best closer and your median one

Objections

The questions people actually ask.

You are a new firm. Why would we trust this?

Because the method is published rather than described. The Leak Map structure is on the Method page in full: the four stages, what each one examines, and the order the fixes come in. Read it and you can run a rough version yourself. Firms hide method when there is not much behind it.

We already have an agency.

Most of our work sits upstream of what an agency does. They are usually producing the attention. The leak is in what happens after it arrives, which is rarely in their scope and almost never in their reporting.

What if the Map finds nothing?

Then the fee is refunded in full. That is not a gesture: if your system is tight, the honest answer is to spend your money on demand instead, and we would rather say so than sell you a retainer.

We do not have time for this.

The Reply Kit takes about an hour to set up. If you would rather not spend even that, the Done-For-You Install takes about two hours of your time in total and we do the rest.

Who runs it

The people who wrote this are the people who do it.

Novapex is a small team based in Maseru, Lesotho. There is no account layer between you and the work, which is also why the number of engagements is capped.

Take the Leak Test The full record