About

Attention is only worth
what happens next.

Novapex writes and installs the replies, follow-ups and tracking that turn WhatsApp and Instagram inquiries into bookings. Most businesses pay well to be noticed and lose the money after the message arrives. We close that gap, with the method published in full.

What we believe

Three ideas the whole firm is built on.

Marketing should answer to finance. If it cannot be traced to revenue, it is a cost, not a system.

The leak is rarely the ads. It is the reply that came a day late, the lead nobody qualified, the quote that went cold.

Proof should come before payment. That is why the method is public and the first steps are free.

Where this is going

Owning the gap nobody is responsible for.

Companies across the region spend heavily on getting attention, and almost nobody is responsible for what happens after the call, the click or the message.

Novapex is building the firm that owns that gap, and the standard businesses use to judge whether their marketing is actually making money.

The deliverable

What we actually install.

No new software. Everything runs inside the WhatsApp and Instagram you already use.

  • Scripts for every message you get. First replies, price answers and objections, in your voice, with your services and prices
  • WhatsApp Business, configured. Quick replies loaded with those scripts, labels set up as a sales pipeline, greeting and away messages
  • Follow-up that does not rely on memory. Day 1, 3 and 7 messages that reopen quiet chats, run off your labels
  • A comment-to-DM funnel. A post asks for a keyword, the keyword triggers a DM, and the DM becomes an inquiry
  • A weekly tracker. Inquiries, replies and bookings counted every Friday, so you know your close rate

Buy it as the Reply Kit and set it up yourself, or have us install it for you. We take a limited number of installs at a time, and the cap is on the pricing page.

Track record

Stated as what it is.

Novapex is new. It does not have client revenue figures to show you yet, and it will not fill that gap with view counts.

The founder’s earlier work was in getting attention: content formats, organic reach, a newsletter grown without ad spend. It worked, and it is how we learned that attention is the cheap part. The money was made or lost in the reply.

  • Every install starts with a baseline. Last month’s inquiries, reply time and close rate, written down before anything changes
  • It is measured again at 30 days. The same three numbers, from your own inbox
  • Those are the results this page will publish, with permission, as they come in

Where the proof is

A new firm cannot show you a client list. It can show you its thinking.

So that is what this site does.

  • The method is published. Every stage of the Leak Map, what it examines, and the order. Nothing held back for the sales call
  • The writing is the sample. Read three articles. If the firm does not see your business more clearly than whoever you are paying now, do not book anything
  • The One-Move Strategy is free. A real recommendation on your real situation, before money changes hands
  • The fee is at risk. If the Map finds nothing, it is refunded in full

Who we turn away

Not everyone, and not quietly.

  • Pre-revenue startups. There is nothing to map until inquiries exist.
  • Companies with no inquiry flow at all. The problem is demand, and that is a different job than this one.
  • Anyone looking for someone to run their social media. We do not sell that, at any price.
  • Teams that want a second opinion to overrule their agency. We are not a tiebreaker.

Start

The cheapest way to test whether any of this is true.

Four minutes, no email required to see the result.