For service businesses that sell in the DMs
Your inquiries go quiet.
This gets them to book.
The Reply Kit is the copy-paste system for WhatsApp and Instagram inquiries: what to say first, what to say when they ask “how much?”, and exactly when to follow up when they go silent. Set it up in one afternoon. Use it on every inquiry after that.
Sound familiar?
Nobody said no. They just stopped replying.
“How much?”
You send the price. Two blue ticks. Nothing. You never find out if it was too high or if they just got busy.
“Let me think about it.”
The most expensive sentence in your inbox. It almost never means no, and it almost always ends the chat.
You forgot to follow up.
Not because you did not care. Because forty other chats came in, and nothing reminded you.
Or it felt desperate.
“Just checking in!” feels needy to send and easy to ignore. So you stop sending it.
Every one of those people wanted to buy. You paid for them already, with your posts, your ads and your time. Then they slipped out at the last step, where nobody was watching.
Do the maths on your own inbox
Two revived chats and it has paid for itself.
Say you get 30 inquiries a month and a third of them go quiet. That is ten people who already wanted what you sell. Bring back two of them at a $100 sale and the Kit is paid for in the first month. Every month after that is money you were already leaving on the table.
An example, not a promise. Put your own numbers in. The point is how few it takes.
What you get
Everything you say to a buyer, written for you.
Five tools and one bonus. Download them, set them up once, and stop making it up chat by chat.
The First-Reply Scripts
40 copy-paste replies for every message you get: price questions, “is it available?”, “just looking”, “send more info”, discount requests. Each one ends with a question that moves toward a booking.
The Price-Reply Formula
How to answer “how much?” so the price starts the conversation instead of ending it. Three versions, for low, mid and premium prices.
The 3-Touch Revival Sequence
The exact day 1, day 3 and day 7 messages that reopen a quiet chat without sounding desperate, and the one message that tells you to stop.
The 60-Minute WhatsApp Business Setup
Greeting and away messages, quick replies loaded with the scripts, labels set up as a simple sales pipeline, and your catalogue. Step by step, in one sitting.
The Inquiry Tracker
A simple spreadsheet. Count inquiries, replies and bookings each week and see your real close rate for the first time. Five minutes on a Friday.
The Comment-to-DM Funnel
The keyword system we use ourselves: a post asks for a comment, the comment triggers a DM, and the DM turns into a sale. More inquiries to use everything else on.
The difference
Same inquiries. Different ending.
Without the Kit
- You write every reply from scratch, between other jobs
- The price goes out and the chat dies
- Follow-up happens when you remember, which is rarely
- You have no idea how many you lost last month
With the Kit
- Two taps loads the right reply, already in your voice
- The price arrives with a next step attached
- Day 1, 3 and 7 follow-ups run off your labels, not your memory
- Every Friday you know your close rate, to the chat
Who it is for
If people message you before they pay, it fits.
- Salons, beauty, nails, lashes, barbers
- Coaches, consultants, trainers and tutors
- Clinics, therapists, wellness and fitness studios
- Photographers, event planners, decor and catering
- Anyone selling a service through WhatsApp, Instagram or Messenger
Not for you if you get no inquiries yet (you need traffic first), or if you run a sales team with a CRM. For that, a custom build fits better.
Who made it
We spent years getting businesses seen. The money kept leaking out of the chat.
Novapex is based in Maseru. The pages we grew got plenty of attention, but views never paid anyone’s rent. What decided the money was what happened after someone sent a message. The Reply Kit is the fix we kept installing, packaged so you can install it yourself.
Judge it on your own numbers: reply time, quiet chats reopened and close rate. The Inquiry Tracker counts them for you.
Zero risk
Bring back one quiet chat, or get every cent back.
Use the Kit on your inquiries for 30 days. If it does not bring back at least one conversation you had written off, email us and we refund the full $197. No forms and no arguments. You can keep the files.
The Reply Kit
Stop losing buyers who already said they were interested.
Questions
Before you buy.
Is this a subscription?
No. One payment of $197 and the Kit is yours. No monthly fee, no upsell needed to make it work.
How do I get it?
Straight after payment you get a download link by email. Everything is ready to use the same day.
I only use Instagram, not WhatsApp.
The scripts and the follow-up sequence work in any chat: Instagram, Facebook Messenger, WhatsApp, SMS or email. The setup guide covers WhatsApp Business because that is where most service businesses close.
Will it sound like a robot?
No. Every script is short, plain and has blanks for your name, your service and your prices. The guide shows you how to put them in your own words in about ten minutes.
My business is different.
If people message you, ask a question, and then decide whether to pay, the Kit fits. That is the same conversation whether you sell haircuts, coaching or wedding photos.
Can you set it up for me?
Yes. The Done-For-You Install is $997: we map your inquiry flow, write the scripts for your business, and install everything in your WhatsApp and Instagram. Buy the Kit first and its $197 comes off if you upgrade within 30 days.
I need something bigger or custom.
Anything beyond the Kit is agreed on a call. Book 20 minutes and we will tell you honestly whether you need it.